May 16, 2023 Doctor of Economics, Assoc. Prof. Genova Svetlana, Department of Economics, Comrat State University, in collaboration with Professor, Doctor of Economics Janusz Velikiy, gave the Open lecture at the Opole Technical University (Opole, Poland). The students of the Faculty of Economics and Management were the audience of the Open Lecture. The theme of the open lecture is “Lateral marketing: technologies for searching for new ideas in the wine industry of the Republic of Moldova”. The questions of the Open Lecture revealed the aspects of lateral marketing innovations within the framework of the product policy of the companies of the Republic of Moldova producing wine products. The open lecture was presented as part of the ERASMUS + academic mobility program.

 We remind, that Comrat State University is an active participant and partner of Inter-university projects supported and funded by the European Commission.