On February 21, 2025, students of the Faculty of Economics of Comrat State University, specializing in "Business and Management," participated in the training "Organization and Strengthening of Exhibition and Fair Activities." The goal was to introduce entrepreneurs of the ATU Gagauzia to additional mechanisms for promoting exhibition and fair activities. Students acquired knowledge and tools in business development, brand recognition expansion, and exhibition activity development. This event is held within the framework of the "Strong Businesses and Communities for Moldova" project, funded by the German Federal Ministry for Economic Cooperation and Development (BMZ), the European Union (EU), and the Government of Switzerland. The project is implemented by the German Society for International Cooperation (GIZ). Participation in the training allowed students to gain a deeper understanding of the fundamental principles of exhibition and fair activities, master strategies for effective interaction with entrepreneurs and potential partners. They learned about modern methods of promoting goods and services, as well as the role of exhibitions in business development and the regional economy.